Building digital products where usability, structure and intelligence converge. I combine user-centric thinking, functional design and AI-powered automation to create experiences that work, beautifully and efficiently.
With 6 years of experience designing and structuring digital products, I specialize in turning complex requirements into clear, usable and intelligent solutions. My work blends user-centric thinking, functional design and solid agile practices to create products that scale and deliver real value.
I’ve led discovery, specification and delivery across accessibility projects, multi-profile platforms and enterprise-level systems — always with a focus on rigor, coherence and real user needs. Today, I also integrate automation and AI into product workflows to accelerate teams and enhance product capabilities. I believe that clarity, empathy and collaboration are what make great products possible — and I bring these principles into every environment I work in.
"I create intelligent automations that reduce manual work and increase operational efficiency using AI."
"I transform business goals into clear, well-defined products ready to be built."
"I define direction, prioritize value, and help teams make better decisions."
"I ensure continuous and predictable execution in agile, cross-functional environments."
"I shape ideas by creating testable, user-centric experiences."
Complete solution for the creation and consumption of tactile and auditory educational content, consisting of a desktop editor and a mobile app oriented towards blind students. The project required a robust functional structure, advanced interaction rules and an agile strategy capable of organizing a completely new ecosystem.
Researchers at Paul Sabatier University sought to modernize access to learning for visually impaired people. The limitation of Braille material, the scarcity of copies and the lack of accessible digital resources created deep barriers. It was necessary to design two interconnected applications — one for creating multimodal interactions (tactile, relief, gesture and audio) and another to allow their exploration by students — while maintaining consistency, accessibility and functional rigor.
The intervention involved structuring the entire functioning of the ecosystem, conducting interviews, defining the scope and installing a complete agile framework with workflows and criticality rules. Complex paths, story mapping and roadmaps were modeled, as well as the creation of all tactile and sound interaction rules. The backlog was written entirely in BDD/Gherkin to guarantee technical precision. Documentation was adapted for screen readers. With the departure of the designer, I assumed the design of the interfaces — ensuring continuity and validation with the technical team and researchers.
Integrated portal for employees, consultants and supervisors, created to structure and centralize the entire professional transition process after economic layoffs. The project required functional clarity, modeling of complex journeys and an agile organization capable of giving life to critical interactions between multiple profiles.
LHH needed to modernize the management of economic layoff processes, traditionally conducted by telephone, emails and visits. A single platform was missing that allowed employees to access info, send documents or contact consultants. The challenge included multiple profiles, limited digital literacy and strong pressure for clarity and predictability.
The intervention involved the deep analysis of the existing process and the structuring of the three main flows (employee, consultant, supervisor). Interviews, journey mapping, story mapping and definition of functional requirements were conducted. The agile framework was installed from zero. With the unexpected departure of the designer, all functional design and conception workshops were assumed directly, allowing to align technical vision, business rules and UX. The work also included the evangelization of stakeholders with specific training.
Continuous evolution of Catalina's cashback app and site, with a focus on improving engagement, usability and campaign performance. Includes the creation of a raffles module that transformed user participation and elevated activation efficiency.
The Coupon Network app had a large user base, but promotional actions had low visibility and raffles were conducted disconnectedly: users were selected without knowing they were participating. This generated wasted opportunity and complaints. The challenge was to create a clear, visual, motivating and operationally efficient experience.
The action started with a diagnosis, data analysis and interviews. Ideation workshops and a live wireframe co-construction session were conducted — an effective approach to align marketing, stakeholders and tech. The module was designed from end to end: hypotheses, benchmark, prototype, functional definitions, eligibility criteria, ticket logic and participation flow. The development was followed until delivery and impact analysis.
Complete redefinition of Valeo's global technical support tool, responsible for supporting operations in dozens of countries. The project required large-scale functional design, robust technical documentation and international standardization of flows and data.
TechAssist was a strategic tool used by thousands of technicians, but suffered from obsolete technology, weak usability and an engineer-centric structure — far from real needs. Valeo had to renew the entire system, including functional architecture, technical content, navigation and export mechanisms for different markets and languages.
Benchmark studies and deep usage analysis were conducted to identify critical failures and structure the new version. More than 90 pages of specifications were produced, including technical diagrams, detailed flows, documentation rules and navigation models. Multi-language and multi-instance management was organized. The intervention included the design and implementation of the XML export mechanism, essential for feeding local markets.
Early-stage ideas and AI prototypes under reconstruction.
SYSTEM STANDBYEmpower to create automations and AI agents in a no-code environment.
Train functional Salesforce consultants for CRM configuration and support.
Develop competencies to lead corporate innovation.
Empower to manage information systems and strategic digital projects.
Train UX/UI professionals for web and mobile.
Certify professionals in strategic AI product management.
Validate mastery of the Product Owner role within the Scrum framework.
Qualify administrators to configure and maintain Salesforce environments.
If you’d like to connect or discuss a project, feel free to reach out — I’ll get back to you soon.